Evaluation of past campaign activity
After each burst of Change4Life campaign activity we evaluate its success. We carry out qualitative and quantitative research with our national partners, local supporters and consumers, and take this into account for future activity bursts.
Our supporters are vital in this, because they experience at first hand how well the campaign message is received and understood. They can also tell us how effective the resources are, and how much they are used. The number of individuals reached by supporters is also an essential element in the evalution process.
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We aim to keep local supporters informed and included in national Change4Life campaign activity so that they can coordinate their own events and activities, as well as learning from a shared experience.
See what's planned for the next few months
Find out more about the current campaign
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