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Non-food rewards for losing weight on the plan - Healthy weight

Giving yourself non food rewards as you try to lose weight can help you stay motivated on the NHS weight loss plan.

You could reward yourself each time you achieve a mini goal, which can be anything you want. For example, it could be losing 1kg (2.2lbs) or achieving 150 minutes of activity in a week.

You could keep a weight loss coin jar. Add £1 to the jar for every pound lost or create your own reward system – the growing collection of money will be a visual reminder of what you've accomplished and will motivate you to add to it.

Before starting the plan, why not draw up a list of mini goals and plan a treat for each time you achieve one.

Below are some ideas of rewards, ranging from the affordable to the special, that other people have used:


  • bubble bath
  • listening to your favourite music
  • watching a box set of a TV show
  • healthy recipe book
  • trip to the cinema


  • exercise gear
  • running shoes
  • swimsuit
  • piece of clothing that makes you happy

Health and beauty

  • cosmetics
  • massage
  • haircut
  • professional teeth whitening


  • night out dancing
  • session with a personal trainer
  • healthy cooking class
  • spa day

When it comes to choosing your rewards, try something that will keep you on the road to health and fitness, not throw you off course.

Choosing non-food rewards may also help break the habit of rewarding yourself with food or drink.

Get started losing weight

Our new 12-week weight loss guide combines advice on healthier eating and physical activity.

Page last reviewed: 25 November 2019
Next review due: 25 November 2022