Rahena Begum was a Senior Care Assistant with various private companies for 9 years and then with Tower Hamlets Council for 11 years. In 2011, she decided to use her extensive experience of the care sector to start Three Sisters Care, a new social enterprise providing quality home care across London and Essex. Rahena's job at the company is to manage, support and develop our diverse team of Care Assistants. Her vision for the company is to build a reputation for the best qualified and empathic Care Staff, who are valued, have access to personal development opportunities, who are well paid and respected as professionals and who are supported in their own aspirations to develop themselves as health and social care professionals. We believe that Care Assistants do extremely hard work often in challenging situations and often they do not get the respect they deserve. If our staff are treated well, our clients are treated well. As an ethical social business, treating our staff well is central to our principles.