Welcome to Start4Life - for health and childcare professionals
Do you work in health care or childcare? Your role is vital in encouraging and supporting parents to give their babies the building blocks for a better start in life.
What is Start4Life?
Start4Life is your source of information for the most up-to-date advice on breastfeeding, introducing solid foods and active play.
Start4Life communicates 6 key behaviours designed to build healthy habits from day one. These habits have huge benefits for both baby and mum, now and later in life. Take a look at the leaflet and poster within the Resources section to find out more about the Start4Life behaviours.
Get involved and help support Start4Life - your resources
If you're a healthcare or childcare professional, you can order Start4Life leaflets and posters online at www.orderline.dh.gov.uk or by calling 0300 123 1002. You can also download them using the links below.
These colourful, easy to understand materials can be displayed and distributed to pregnant women, new mums and colleagues. Display the posters in your reception, waiting room or break-out area. The Start4Life Q&A sheet will help you answer the type of questions you may be asked about Start4Life.
Building blocks for a better start in life - leaflet (PDF, 412KB)
Start4Life poster (PDF, 210KB)
Off to the best start leaflet (PDF, 1.7MB)
Introducing solid foods - leaflet (PDF, 4.5MB)
Got a question about Start4Life?
Download our Start4Life Q&A document (PDF, 179 KB)
If you are a healthcare professional and would like to find out more about Start4Life or use the Start4Life brand assets on your communications, please click here.
Start4Life and Early Years
Start4Life is a campaign for pregnant women and parents with babies. The Change4Life Early Years toolkit provides advice on healthy eating and activity for toddlers and pre-schoolers. Download your copy.
be part of Change4Life
Start4Life is part of Change4Life, the nationwide campaign to help families to eat well and move more. If you could help families to eat well and move more, sign up here and become a Change4Life local supporter.
Start4Life is fully supported across government, and is built on the very latest research by the WHO. It is fully aligned with NICE guidelines and UNICEF's Baby Friendly Initiative. Discover more about the evidence behind the current guidelines.
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