Search NHS Choices:

Campaign resources

Here you’ll find everything you need to help you implement the Sex. Worth Talking About campaign in your local area. The toolkit on the right-hand side of this page gives further information on the resources that are available.

We recommend you evaluate your activity to learn what works effectively in your area.

Materials to download

On the right-hand side of this page you’ll find campaign materials that can be downloaded from the site to help you implement the campaign in your local area.

If you wish to use these materials, please download a copy of the toolkit. There are restrictions regarding the use of some of the materials and the toolkit gives details of these restrictions.

If you wish to produce your own materials, please download a copy of the brand guidelines. These provide you with the information you need to ensure your materials have the same look and feel as the national assets. 

Campaign planning

The Central Office of Information (COI) regional team can help you with your campaign planning, use of the campaign adverts and media buying.

The following adverts are available for local use but need to be ordered via your COI team:

  • TV,
  • radio,
  • cinema, 
  • press, and
  • digital (contraception only).

Please note that a cost will be incurred for the supply and use of these assets. See the toolkit for COI contact information and further details.