Eat well, Move more, Live longer

Start4Life Information Service for Parents

For FREE texts, emails and 'how to' videos (approved by the NHS!) for you and your partner, sign up to the Start4Life Information Service for Parents. You'll get expert help and advice, every step of the way.

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Watch the salt

Watch the salt

Even food that doesn't taste salty can have lots of salt inside.

Find out how to watch the salt2 / 4

Five a day


Getting your 5 portions of fruit and veg a day is easier than you think.

Easy ways to 5 A DAY3 / 4

Cut back fat

Sign up to Sugar Swaps!

It's surprising how much sugar there is in some of the food and drink we give our kids. Start swapping today!

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FREE Sugar Swaps pack!

Sign up for FREE and you'll receive a Sugar Swaps guide, money-off vouchers, recipes, weekly emails and more.

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Smart Recipes App

Have you tried the Smart Recipes App yet? It’s filled with tons of ideas for swapping your favourite meal for healthier versions.

Download the app from iTunes
Download the app from Google Play

What's on the label?

Checking food labels can help you make healthier choices when you shop.

Love your labels

Be calorie smart

Calories are a handy way of helping you choose balanced meals.

More about calories

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