Mr Odedra has owned the Costcutter store at Mansfield for
over two years and was looking at how his store could become a
greater part of the community. There is a large primary school
opposite the store but the retailer did not know how or have
the confidence to make contact. He did not sell fruit and
vegetables previously. The programme helped him make contact
with the school and key community groups.
He went to great lengths to make the launch event a
success, even arranging for his family to dress up as giant
fruit to promote the healthy eating message. The local police
and hockey team turned up and took turns to cycle on a
smoothie pedal bike. Outside, Mr Odedra put on a hot food
stall selling filled healthy pitta breads and gave every child
from the school a goody bag filled with fruit and a leaflet on
healthy eating. Local press attended the launch.
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