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Change4Life brand assets

You can download the Change4Life brand assets – Change4Life logos, characters, fonts, and images – from the resources table below. The assets have been supplied in a variety of formats.

IMPORTANT: Access to and use of the brand assets is permitted by the Department of Health on the proviso that you agree to the campaign terms. By using the Change4Life brand assets you agree to be bound by these terms, which shall take effect immediately on your first use of the brand assets. If you do not agree to be bound by all of the campaign terms please do not access and/or use the brand assets.

If you intend to run activity on a national basis, please obtain permission by emailing c4lpartnerships@dh.gsi.gov.uk prior to using the brand assets.

For guidance on how to use the brand assets correctly, refer to the brand guidelines relevant to your industry or sector, in the list below.

The use of the Department of Health trade marks does not constitute or imply endorsement or recommendation by the Department of any product or service of the user.

Resources

Note: A PDF Reader is required to read some documents on this page.

Sort Title Descending Sort Title Ascending Sort Document details Descending Sort Document details Ascending Sort Description Descending Sort Description Ascending Sort Smart number Descending Sort Smart number Ascending Sort Last amended Descending Sort Last amended Ascending
Thumbnail for Change4Life Retail Guidelines 2016 (version 8 January 2016) Change4Life Retail Guidelines 2016 (version 8 January 2016) Information (17pp) (PDF, 239kb)
Guidelines to help national corporate organisations, trade associations and representative bodies to create clear and simple signage for retail environments. 12-01-16
Thumbnail for Be Food Smart - logo and images Be Food Smart - logo and images Images (ZIP, 2.27MB)
4 behaviours images (EPS) and 2 Be Food Smart logos (EPS, JPEG) 30-01-13
Thumbnail for the really big summer adventure logo, colour on yellow background, EPS the really big summer adventure logo, colour on yellow background, EPS Image (EPS, 426KB)
Colour logo, yellow background, EPS format 01-11-11
Thumbnail for  Red logo, white background Red logo, white background Image (JPG, 2MB)
CMYK logo, JPG format 01-11-11
Thumbnail for Change4Life and social marketing Change4Life and social marketing Information (216pp) (PDF, 4.89MB)
A hands-on guide to planning, developing and evaluating a Change4life social marketing project. 20-10-11
Thumbnail for the really big summer adventure logo, colour on yellow background the really big summer adventure logo, colour on yellow background Image (JPG, 3.2MB)
Colour logo, yellow background, JPG format 19-10-11
Thumbnail for Brand assets terms and conditions Brand assets terms and conditions Information (PDF, 20KB)
Terms and conditions of use for brand assets and partner tools. 07-10-11
Thumbnail for Colour logo, yellow background Colour logo, yellow background Image (JPG, 2.6MB)
RGB colour logo, yellow background 07-10-11
Thumbnail for Colour logo, white background Colour logo, white background Image (JPG, 1.4MB)
RGB colour logo, white background, JPG format 07-10-11
Thumbnail for Red logo, white background Red logo, white background Image (JPG, 1.4MB)
RGB red logo, white background, JPG format 07-10-11
Thumbnail for Mono logo, white background Mono logo, white background Image (JPG, 1MB)
RGB mono logo, white background, JPG format 07-10-11
Thumbnail for Character alphabet, yellow background Character alphabet, yellow background Zipped images (ZIP, 122MB)
Contains upper & lower case RGB character alphabets on a yellow background, JPG format 07-10-11
Thumbnail for Character alphabet, white background Character alphabet, white background Zipped images (ZIP, 117MB)
Contains upper & lower case RBG character alphabets on a white background, JPG format 07-10-11
Thumbnail for Adult and family characters, activity theme, yellow background Adult and family characters, activity theme, yellow background Zipped images (ZIP, 104MB)
Contains 45 adult & family activity-themed RBG images on a yellow background, JPG format 07-10-11
Thumbnail for Adult and family characters, activity theme, white background Adult and family characters, activity theme, white background Zipped images (ZIP, 97MB)
Contains 45 adult & family activity-themed RBG images on a white background, JPG format 07-10-11
Thumbnail for Adult and family characters, food theme, yellow background Adult and family characters, food theme, yellow background Zipped images (ZIP, 19MB)
Contains 9 adult & family food-themed RBG images on a yellow background, JPG format 07-10-11
Thumbnail for Adult and family characters, food theme, white background Adult and family characters, food theme, white background Zipped images (ZIP, 18MB)
Contains 9 adult & family food-themed RBG images on a white background, JPB format 07-10-11
Thumbnail for Colour logo, yellow background Colour logo, yellow background Image (JPG, 2.1MB)
CMYK colour logo, JPG format 07-10-11
Thumbnail for Colour logo, white background Colour logo, white background Image (JPG, 1.8MB)
CMYK colour logo, JPG format 07-10-11
Thumbnail for Mono logo, white background Mono logo, white background Image (JPG, 1.4MB)
CMYK mono logo, white background, JPG format 07-10-11
Thumbnail for Character alphabet (upper and lower case), yellow background Character alphabet (upper and lower case), yellow background Zipped images (ZIP, 24MB)
CMYK, JPG format 07-10-11
Thumbnail for Character alphabet (upper and lower case), white background Character alphabet (upper and lower case), white background Zipped images (ZIP, 19.6MB)
CMYK, JPG format 07-10-11
Thumbnail for Adult and family characters, activity theme, yellow background Adult and family characters, activity theme, yellow background Zipped images (ZIP, 23.4MB)
Contains 45 CMYK images, JPG format 07-10-11
Thumbnail for Adult and family characters, activity theme, white background Adult and family characters, activity theme, white background Zipped images (ZIP, 19.25MB)
Contains 45 CMYK images, JPG format 07-10-11
Thumbnail for Adult and family characters, food theme, yellow background Adult and family characters, food theme, yellow background Zipped images (ZIP, 2.35MB)
Contains 9 CMYK images, JPG format 07-10-11
Thumbnail for Adult and family characters, food theme, white background Adult and family characters, food theme, white background Zipped images (ZIP, 1.9MB)
Contains 9 images, JPG format 07-10-11
Thumbnail for Change4Life lower case font Change4Life lower case font Zipped fonts (ZIP, 79.5KB)
Contains regular, outline, fill and shadow versions, OTF format 07-10-11
Thumbnail for Activity- and food-themed characters, yellow background Activity- and food-themed characters, yellow background Image (PDF, 5MB)
Contains all characters on a yellow background, PDF format 07-10-11
Thumbnail for Red logo, white background Red logo, white background Image (PDF, 235KB)
PDF format 07-10-11
Thumbnail for Character alphabet, yellow background Character alphabet, yellow background Image (PDF, 678KB)
Contains 45 characters, PDF format 07-10-11
Thumbnail for Mono logo, white background Mono logo, white background Image (PDF, 226KB)
PDF format 07-10-11
Thumbnail for Sub-brand logos, mono, red & colour on white background, colour on yellow background Sub-brand logos, mono, red & colour on white background, colour on yellow background Zipped images (ZIP, 6MB)
Contains all sub-brand logos, EPS and JPG formats 07-10-11
Thumbnail for Sub-brand logos, mono, red & colour on white background, colour on yellow background Sub-brand logos, mono, red & colour on white background, colour on yellow background Zipped images (ZIP, 2.78MB)
Contains all sub-brand logos, EPS format 07-10-11
Thumbnail for Sub-brand logos, mono, red & colour on white background, colour on yellow background Sub-brand logos, mono, red & colour on white background, colour on yellow background Zipped images (ZIP, 3.02MB)
Contains all sub-brand logos, JPG format 07-10-11
Thumbnail for Sub-brand logos, colour on white background Sub-brand logos, colour on white background Zipped images (ZIP, 1.7MB)
Contains all sub-brand logos, EPS and JPG formats 07-10-11
Thumbnail for Sub-brand logos, colour on yellow background Sub-brand logos, colour on yellow background Zipped images (ZIP, 1.2MB)
Contains all sub-brand logos, EPS and JPG formats 07-10-11
Thumbnail for Sub-brand logos, red on white background Sub-brand logos, red on white background Zipped images (ZIP, 2.13MB)
Contains all sub-brand logos, EPS and JPG formats 07-10-11
Thumbnail for Sub-brand logos, mono on white background Sub-brand logos, mono on white background Zipped images (ZIP, 1.32MB)
Contains all sub-brand logos, EPS and JPG formats 07-10-11
Thumbnail for Change4Life brand guidelines for NHS and government Change4Life brand guidelines for NHS and government Information (38pp) (PDF, 5.26MB)
Explains how individuals and organisations can partner with Change4Life to help achieve behaviour change goals. Describes the master and sub-brand logos and includes criteria for using them. Includes creative guidelines for family audience. 07-10-11
Thumbnail for Change4life creative guidelines for adult audience Change4life creative guidelines for adult audience Information (9pp) (PDF, 4.4MB)
Describes and explains the typography and characters used for the Change4Life adult campaign. 07-10-11
Thumbnail for Change4Life brand guidelines for commercial organisations and NGOs Change4Life brand guidelines for commercial organisations and NGOs Information (38pp) (PDF, 5MB)
Explains how individuals and organisations can partner with Change4Life to help achieve behaviour change goals. Describes the master and sub-brand logos and includes criteria for using them. Includes creative guidelines for family audience. 07-10-11
Thumbnail for Change4Life sub-brands and procedures for use Change4Life sub-brands and procedures for use Information (2pp) (DOC, 56KB)
Sets out DH-supported and other sub-brands and the procdure for their use. 07-10-11
Thumbnail for 8 lifestyle behaviours for families 8 lifestyle behaviours for families Information (26pp) (PDF, 1.28MB)
Describes the 8 family behaviours for partners and local supporters to include in their own communications to families. 07-10-11
Thumbnail for Language guidelines for Change4Life Language guidelines for Change4Life Information (23pp) (PDF, 1.17MB)
Sets out the language to be used by partners and local supporters when developing Change4Life communications. 07-10-11
Thumbnail for Adult audience behaviours Adult audience behaviours Information (28pp) (PDF, 656KB)
Describes the 6 adult behaviours for partners and local supporters to include in their own communications. 07-10-11
Thumbnail for Change4Life marketing strategy Change4Life marketing strategy Information (65pp) (PDF, 1.51MB)
Describes how social marketing and communications will be used to tackle the rise in childhood obesity, supporting the Healthy Weight, Healthy Lives strategy. Published April 2009. 07-10-11

Smart swap is a registered trade mark of the Licensor and is used under licence