Eat well, Move more, Live longer

Change4Life Convenience Stores Programme

The Change4Life Convenience Store Programme is a partnership between the Department of Health and the Association of Convenience Stores to increase the availability of fresh fruit and vegetables in convenience stores.

Background to the programme

The programme is growing all the time. It began as a pilot in the North East of England with 12 stores. By March 2010, 160 stores in four regions were retailing fresh fruit and vegetables using the popular Change4Life brand. By March 2011, Change4Life convenience stores were active in every English region.

Watch your business grow

Evaluation of the stores participating in the programme shows an increase in sales of fruit and vegetables of up to 50% in some stores, particularly those that have installed a chiller for produce. Participating stores have also seen total sales rising across the board by an average of 10.6% and the percentage of customer saying the store was a good place to shop overall rising from 43 to 54%. There has also been evidence that improving fruit and veg provision through the programme enhances the store's reputation with local schools and the community as a whole.

Who has been involved?

Stores from seven different partner symbol groups were active in the first year of the programme:

Follow the link to each partner’s page to find out what other stores on the programme have achieved with the support of the programme.

What do I get?

Now you too can apply to retail fresh fruit and vegetables using the Change4Life brand.

As a Change4Life convenience store retailer, you will be able to retail fresh fruit and vegetables using the popular Change4Life brand. Only convenience store retailers who have signed up to be part of the programme can use the materials we have created.

As a programme partner, you will be able to order:

  • A training DVD
  • A retailer guide – giving advice and tips on how best to display and keep fresh your fresh fruit and vegetable category
  • Most importantly, you will also be able to use the colourful and exciting Change4Life brand materials available to Change4Life convenience store retailers - these are shown below

Download Change4Life retail guidelines (version 7, January 2015) (PDF, 188 KB)

How can I get involved?

Come and join our fast-growing club of retailers who can see the benefit of retailing fresh fruit and vegetables using the Change4Life brand!

If you'd like to use Change4Life branded materials in your store to retail fresh fruit and vegetables, and for "A Fresh Approach" (a full guide on how to work on the programme), email

Promotional content

Uses of POS materials

Order point of sale materials and other resources through the Association of Convenience Stores to help you create maximum impact. The following visuals show examples of approved Change4Life point of sale materials that are available to be ordered and delivered. There is also a downloadable retailer guide and training DVD to help participating stores use the materials.

A trial pack of point of sale materials is available free of charge while stocks last. Bulk orders can be arranged at cost - just contact to order these.

  • Posters - A2

    Photo of POS material posters A2
  • Barkers – 8 x 4m

    Photo of POS material barkers
  • Shelf strips – 1240 x 38mm

    Photo of POS material sShelf strips
  • Window vinyl – 500mm diameter

    Photo of POS material window vinyl
  • Price overclips – 130mm x 115m

    Photo of POS material price overlaps
  • Chiller header – 220mm x 1.25m

    Photo of POS material chiller header

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