English region: West Midlands
Date: 17-30 January 2011
As well as offering support, motivation and developing personalised health plans, NHS Worcestershire’s Change4Life health trainers used the Great Swapathon to offer information and resources on weight management, physical activity and the services the team provide.
NHS Worcestershire also partnered with The Co-operative to give shoppers the opportunity to find out their BMI (body mass index) and helped them to make some shopping basket swaps such as swapping whole milk for skimmed, or white bread for wholemeal.
Everyone who had their BMI measured was entered into a prize draw to win one of six healthy swap cool bags, filled with healthy breakfast, snacks and dessert alternatives, donated by The Co-operative and based on the Change4Life snack swapper wheel.
Other activities for the Great Swapathon included a mobile billboard which drove around the county, focusing on food outlets at industrial estates. Its aim was to encourage people to think about their weight and make healthy swaps. There was also a ‘stairs swap’ event, which encouraged shoppers to take the stairs instead of the escalators; plus an internal bus advertising campaign, encouraging people to get off the bus a stop early.
Reach: Health trainers calculated the BMIs of 240 people and gave healthy lifestyle information to over 1,200 people.
Resources used: Snack swapper