Be Food Smart
Change4Life's new-year healthy eating campaign will empower people to make positive changes to their eating habits by giving them healthier, tasty, cheap and quick meal ideas with masses of choice and flexibility.
Launching in early January, the campaign will feature on TV, radio, digitally, and through a range of commercial partnerships with leading retailers and manufacturers - plus our grass roots local supporters, local authorities and the NHS across the country.
The insight behind this campaign is the need to make people aware of the "hidden nasties" of salt, fat, and sugar in their food. The campaign will give handy hints and tips on these behaviours and provide easy meal ideas for breakfast, lunch and evenings - all lower in salt, fat and sugar. Change4Life will show how, by making simple healthier choices, you can make tasty meals comprising the recommended daily calories and appropriate nutritional value.
There will be other free resources (posters, event kits, stickers, etc) to help you engage your audience. Currently, we're only taking orders for the recipe booklet which is free and comes in boxes of 300. To order, please email C4Lpartnerships@dh.gsi.gov.uk with the number you require and the delivery address by mid-December.
THE DOCUMENTS BELOW ARE UNDER STRICT EMBARGO. NOT TO BE SHARED WITH PUBLIC OR PRESS UNTIL 7 JANUARY 2013.