Welcome to the NHS LifeCheck partnership page

We aim to work with a wide range of partners and key stakeholders to raise awareness of NHS LifeCheck. If you have strong relationships with the NHS LifeCheck target audience, we’d like to discuss working in partnership with your organisation.

Partnership could involve anything from displaying our promotional materials or creating a bespoke campaign to providing your staff, customers or members of the public with internet access so they can take a LifeCheck.

To get involved, or to find out more, contact the LifeCheck team at lifecheck@dh.gsi.gov.uk

Previous partnerships

Take a look at some of the partners who have been helping us promote NHS LifeCheck.

Case study: Morrisons Pharmacy

Morrisons has 84 pharmacies across the UK, with 170,000 customers a week.

The retailer supported NHS LifeCheck by introducing their pharmacists and customers to the tool. Branded cue cards were distributed through dispensers and displayed on the counters of all 84 pharmacies. In addition, each pharmacy displayed 6 shelf wobblers, which reinforced the NHS MidLifeCheck message and encouraged people to use the tool. The activity began on February 15 2010 and ran for one month.

Total estimated reach: 680,000

Case study: Superdrug

Superdrug is supporting NHS LifeCheck by running pharmacy activity.

NHS LifeCheck messages are included on Superdrug pharmacy bags.
Superdrug pharmacists have been sent an introductory letter so they can tell their customers about the benefits of using the tool.
All pharmacists have been given NHS LifeCheck stickers to seal the pharmacy bags.

On average, 150,000 pharmacy bags are given out to Superdrug customers a week from their 213 pharmacy stores. The activity will be running with the pharmacy for at least six months and there are plans for more activity later in 2011.

Total estimated reach: 3.9 million

Case study: Tesco

Tesco is the country's largest private sector employer. It has over 285,000 members of staff across the country, just under 2,500 stores and 15 distribution sites (which employ 15,000 members of staff).

Tesco has supported NHS LifeCheck by introducing the tool to their employees and Baby & Toddler Club members, and there is further scope for activity in the near future.

An article focusing on NHS LifeCheck was written for an edition of "The One", Tesco’s internal monthly newsletter. There are also plans to run an employer campaign month. This will be supported by a roadshow, which will take place in 10 Tesco distribution sites at which employees will have the opportunity to take an NHS LifeCheck. All stores will display NHS MidLifeCheck posters, encouraging employees to get online and use the tool.

Tesco Baby & Toddler Club displayed NHS Baby LifeCheck ads on their homepage for a month and sent out an email to all 430,000 members, introducing them to the tool.

Total estimated reach: 430,000

Case study: Who Cares?

The Who Cares? Trust is a voice and champion for children and young people in the UK living in care.

The trust produces a magazine called Who Cares? Local authorities and independent fostering organisations subscribe to the magazine for the young people they look after, aged around 13 upwards. The magazine has been entertaining, informing and supporting these youngsters for over 20 years.

The magazine supported the campaign by running an NHS TeenLifeCheck-themed cartoon. It further promoted the tool by running a competition for young people, where they could win a laptop if they answered a question about NHS TeenLifeCheck. So far, all answers have been correct, proving that all entrants had taken an NHS TeenLifeCheck.

Total estimated reach: 30,000

Case study: Fatherhood Institute

Fatherhood Institute is a charity that looks after the interests of fathers.

They are supporting NHS BabyLifeCheck by distributing cue cards to young parents, particularly young fathers, through healthcare professionals. To date, they have distributed 23,000 cue cards across the UK.

Total estimated reach: 23,000

Case study: Men's Health Forum

MHF is a charity that provides independent and authoritative advice about male health in England and Wales and tackles the issues and inequalities affecting the health and wellbeing of men and boys.

They run two websites, one for healthcare professionals and one for consumers, which have 1.5 million visitors a year.

The forum, which has 20,000 visitors a month, is promoting NHS MidLifeCheck by providing consumers and healthcare visitors with a downloadable PDF introducing them to the tool. They're also including an advert in their Mini Manuals, which are distributed by local authorities (70,000 are being produced).

Future plans include working together over Men’s Health Week, which is run by the forum. This will focus on physical activity and sport, and aims to get men and boys more active and making greater use of sports venues.

Total estimated reach: 130,000