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Each month over 40 million people visit NHS Choices searching for health information and services, making nhs.uk the most popular health information website in the country.

NHS service profiles allow people to view provider profiles of their local hospital and GP practice, as well as mental health and social care services. This offers the public a comprehensive directory of NHS services in one place, searchable by postcode, name or address.

It is therefore essential that service profiles are managed well and information is kept up-to-date. While GP practices continue to use the practice-based editing system, all other organisations' profiles are supported by a new editing system, first rolled out in late 2010.

Select from the list of options below to find detailed information about how to manage a particular service profile.

People can also rate and comment on a range of NHS services, a function that was first added in 2010 and is now a very popular feature on the site. Tips on how to manage and respond to patient feedback are also provided in this section.

 

Clinical commissioning groups

The following is a short briefing for CCG profile managers to highlight their role in the process of editing comments and responding to feedback about their services.

NHS trust profiles

Having a profile allows NHS trusts to edit and upload their own content. It also provides an opportunity for trusts to display specialist services and promote them to their local communities, as well as to potential patients from further afield. Find out how to use the profile manager, including how to publish your Quality Account.

Dental practice profiles

Every dental practice providing NHS services in England has a unique practice profile on NHS Choices. Practices can manage and upload their own content to the profile, including images and videos. Find out how to start, inluding how to manage dental feedback given on the site.

GP practice profiles

Having a profile allows GP practices to edit and upload their own content, including images and videos. It also provides a perfect opportunity to highlight specialist services and how to access them. Find out how to manage your profile and why it is important to maintain up-to-date information at all times. 

Managing care provider profiles

Care service providers have the unique opportunity to promote their services and manage their own profile pages on NHS Choices. Find information about how to register for a social care provider profile and what advantages this can have for business.

Mental health trust profiles

This section is dedicated to mental health trust profile managers and aims to guide you through the journey of updating the information in your profile.

Pharmacy and optician profiles

Find out how you can promote your service profile, including how to register for a profile and where to find support managing it. You'll also find detailed service descriptions that ensure that profile managers use standard paragraphs to populate the service pages on their profile. This will help patients when comparing service profiles. 

Managing patient feedback

A key feature of NHS Choices is the patient feedback facility. This allows members of the public to post comments about their experience with individual service providers, such as hospitals or GP surgeries. Find out the best ways of dealing with patient feedback.

Cancer environments

NHS Choices is pleased to be working with Macmillan Cancer Support by providing service information profiles for cancer care environments that meet the Macmillan Quality Environment Mark ® (MQEM) standards.

Professionals resource guide

This section is aimed at all health and social care professionals, providing guidance about tools and resources that may be useful in your daily work.

Page last reviewed: 22/04/2015

Next review due: 22/04/2017

CCG outcomes

Clinical Commissioning Groups play a major role in achieving good health outcomes for the communities they serve. Find out how well your local CCG performs

Quality Accounts

All health service providers have to submit an annual report about the quality of their services. Find out how your local services perform

Syndication

Find out how to make NHS Choices content available on your website, intranet, widget or application