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GP practice profiles

Example GP profile

NHS Choices is the online “front door” to the NHS. On average, more than 1.5 million visits are made to the site every month to search for information about GP practices. The GP profile is an opportunity for every practice in England that provides NHS services to manage its own information and publish it to a large audience. Many practices that already manage their profiles on NHS Choices regularly receive up to 500 visits a month.

Having a profile allows GP practices to edit and upload their own content, including images and videos. It also provides a perfect opportunity to highlight the specialist services they provide and how to access them.

What information can be displayed on GP profiles?

  • General practice information such as address, contact details, prescription and appointment information, and opening hours.
  • Information about patient vacancies and how to register with your practice.
  • Information about facilities and services provided, including out-of-hours and specialist services and how to access them.
  • All staff profiles.
  • Available facilities, including accessibility information.
  • Practice surveys and patient participation information.
  • Images and videos.

How do I register for and manage my profile?

More than 90% of GP practices have already started updating their practice information on NHS Choices. If your practice does not manage its own profile, or you wish to confirm or add new editors/administrators for your GP practice’s profile, please contact the NHS Choices service desk to obtain your editing rights. Email

Patient feedback

NHS Choices enables patients to submit feedback on services they have experienced with individual providers. Comments will appear on the relevant profile.

Find out how patient feedback works by visiting the patient feedback section, which includes a good practice guide on how to respond.


Why you should keep your profile well maintained

NHS Choices is the biggest provider of health information in the UK, with more than 40 million visits every month. GP profiles receive millions of visits from people looking for information about a GP’s services and facilities. Your profile page might be the first time people learn about your GP practice, so keeping it up-to-date is essential.

You should update your profile regularly because:

  • NHS Choices is the leading website for members of the public to find information on their current or potential future GP practice.
  • More than 1.5 million visits a month are made by the public to find and compare GP practices.
  • More than 90% of GPs regularly update their profiles.
  • Service users that leave reviews are asked if the information you provide on services and opening hours is accurate and up to date.
  • Most information on NHS Choices, including organisation profiles and services, is published on more than 450 partner websites. These include Microsoft, Mumsnet, Boots, Co-op, Channel 4, local authorities and the providers of many GP websites.
  • Mobile applications are now being made available for Android, Apple and Microsoft smartphones that offer full GP profile information, including opening times, facilities and services offered.

If you have any questions about your profile, email the NHS Choices service desk on

Page last reviewed: 13/05/2014

Next review due: 13/05/2016

How to edit a GP practice profile

Find out how to edit a GP practice profile on NHS Choices and learn why it is important to keep your service information up to date.

Media last reviewed: 22/09/2014

Next review due: 22/09/2016

Managing feedback

Find out how NHS Choices patient feedback works, and get advice and guidance on how to respond to comments


Find out how to make NHS Choices content available on your website, intranet, widget or application