If cost is discouraging you from trying to make changes to you and your family’s diet then read on: healthy eating doesn’t have to cost more.
Draw up a weekly meal plan, incorporating ingredients you already have, write a shopping list and stick to it. Don't be swayed by impulse purchases or special offers, just buy what you need. Try not to shop when hungry. Studies show that people who shop when hungry are more likely to spend more, especially on less healthy foods, such as high-fat and sugary snacks.
The average family with children throws away almost £60 of good food every month, according to Love Food Hate Waste (LFHW). Be strict about buying only what you'll actually eat. Plan your meals so that all ingredients on your list get used and that includes fresh herbs like basil or parsley. If necessary, freeze any unused food. Freezer bags and food storage boxes will come in handy.
Eat leftovers for lunch
Cooking extra portions for your evening meal so that you can have the leftovers for lunch the next day saves time and money, and can be a healthier option than the traditional "mayo-laden sandwich, crisps and soft drink desk-lunch" option. Any extra portions can be frozen for another day. Eventually, you'll have a freezer full of homemade ready meals on tap. Find out how to use leftovers safely.
Frozen fruit and vegetables are underrated. They come pre-chopped and ready to use, are just as good for you (try to avoid those with added salt, sugar or fat), and are often cheaper than fresh varieties. Frozen vegetables are picked at the peak of freshness and then frozen to seal in their nutrients. Get tips on freezing and defrosting.
You could cut 30% off your shopping bill by buying cheaper brands than you normally do, according to Money Saving Expert – that’s a potential saving of over £1,500 a year on a family's £100 weekly shop. Give it a go and let your taste buds be the judge, not the shiny label. Find out how food labels can help you make healthier choices.
Meat and fish are typically the most expensive food ingredients on a shopping list. How about adding vegetables to meat dishes such as casseroles to make your meals go further? Or try a few vegetarian meals during the week to keep costs down? Make it fun by joining the thousands of people who regularly take part in the meat-free Monday movement.
Cook with pulses
Pulses, such as beans, lentils and peas, are some of the cheapest foods on the supermarket shelf. These pulses are low in calories and fat but packed with fibre, vitamins and minerals and also count towards your 5 A DAY. Use them in dishes to replace some of the chicken or meat, such as a chilli con carne with kidney beans or a chicken curry with chickpeas.
Freeze leftover bread
Bread is the most wasted household food according to LFHW. Reduce waste by freezing bread, preferably in portions (for convenience) and when it’s at its freshest (for taste). For best results, store bread in an airtight container (such as a freezer bag) and gently squeeze out as much air as possible before sealing to avoid freezer burn.
Know your kitchen
Know what’s in your kitchen store cupboard, fridge and freezer. You may find you’ve got enough ingredients to make a meal! Plan your week's meals to include ingredients you've already got in and avoid buying items you already have. Check use-by dates to make sure you use up ingredents before they go off.
Buy cheaper cuts
If you're prepared to take a little more time with your cooking, buying cheaper cuts of meat is a great way to save. Choosing a cheaper cut of meat, such as braising steak, shin or shoulder, doesn’t mean missing out on a tasty meal. Slow cooking gradually breaks down the fibres in cheaper cuts, giving great taste at a lower cost.
Look up cheap recipes
Cheap doesn't have to mean less tasty. There are plenty of websites offering recipes for cheap eats and leftover ingredients. Check out Change4Life's meal mixer, Love Food Hate Waste, The Skint Foodie, A Girl Called Jack, Frugal Queen and The Resourceful Cook for some recipe inspiration.
Eat smaller portions
Try eating smaller portions by saying no to a second helping or using smaller plates. You’ll have more left over for lunch the next day and your waistline may benefit, too! Try weighing or measuring out staples such as pasta and rice when cooking to stay in control of portion size and reduce waste.
Cook from scratch
One in every six meals is eaten out of the home, according to a Public Health England study (PDF, 776kb). Of particular concern are hot food takeaways, which tend to be high in fat and salt, and low in fibre, fruit and vegetables. Cutting back on takeaways could save you up to £800 a year and inches off your waist! Preparing and cooking your own meals is generally cheaper than buying a takeaway or a ready meal, and because it’s easier to control what goes in to your dish, it can be healthier.
Buy chicken whole
The cheapest way to buy chicken is to buy a whole chicken. It's often more expensive to buy two pre-cut chicken breasts than a whole chicken. From a whole chicken, you'll get two breasts, two thighs, two drumsticks, plus a carcass and wings for making stock. Consider the deli counter for cheese and cured meats. You can get exact amounts, which is cheaper and less wasteful.
Price-check pre-packaged produce
Fruit and vegetables sometimes cost more pre-packaged than loose. Check the price per weight (for example £/kg). Stores know that consumers want to buy in bulk, and so they mix it up: sometimes the packaged produce is cheaper, sometimes it’s more expensive. Also, pre-packaged isn’t always the freshest and you may end up with more than you need.
Cut down on luxuries
If your regular shopping basket tends to include fizzy drinks, crisps, snack bars, biscuits and cakes, try trimming down on these non-essential items. Many of these are high in sugar and fat so you'll be doing your waistline as well as your bottom line a favour. They can also contain a lot of salt. Think about cheaper and healthier alternatives – such as sparkling water and fruit juice instead of cola, or fruit and plain yoghurt.
Beware of BOGOF offers
Special discounts such as buy-one-get-one-free (BOGOF) deals can offer good value, but be careful: only buy items you actually need and are likely to keep and use – tinned or frozen fruit and veg or rice and pasta are a good example. Markdowns on perishables at the end of the shopping day are another way to bag a saving – but make sure the item gets used before the use-by-date and doesn’t go off sooner than expected.
Toddlers eat the same
If you've got a toddler in tow, get him or her used to eating the same meals as you instead of relying on costly pre-prepared toddler food. Simply blend or chop up their portion to suit their age and freeze extra child-sized portions for later. Make sure not to add any salt to their portions and be careful with spicy food.
Price comparison websites, such as mysupermarket.com, let you select a basket of products and then choose the cheapest supplier. The price differences can be significant. Unlike going to the shops yourself, you'll know how much you've spent before going to the till, which can make it easier to stay within budget.
Shop during the ‘happy hour’
Most supermarkets discount fresh items towards the end of the day. However, with longer opening hours it's a case of finding out just the right time to grab those bargains. Time it right and the "reduced to clear shelves" can save you big money. Always check use-by dates.