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Swim4Life - information and resources for local supporters

Swim4Life is one of six Change4Life sub-brands. Their themes have been carefully chosen to allow campaigning around a specific activity, giving us all easy ways to engage with the wider audience.
Read the consumer information about Play4Life

Resources

Download the resources below to promote and support your local Swim4Life events. Bulk orders of some resources are available from the DH Orderline - just quote the smart number reference.

Note: A PDF Reader is required to read some documents on this page.

Sort Title Descending Sort Title Ascending Sort Document details Descending Sort Document details Ascending Sort Description Descending Sort Description Ascending Sort Smart number Descending Sort Smart number Ascending Sort Last amended Descending Sort Last amended Ascending
Thumbnail for Swim4Life local supporters' guide Swim4Life local supporters' guide Booklet (17pp) (PDF, 1.21MB)
Explains background, how local supporters can promote it, the benefits of swimming, ideas for games in the pool, and more. C4L069 07-10-11
Thumbnail for Swim4Life family games Swim4Life family games Booklet (12pp) (PDF, 683KB)
Contains lots of ideas for families to play in the pool. C4L070 07-10-11
Thumbnail for Swim4Life - top tips for local supporters Swim4Life - top tips for local supporters Leaflet (2pp) (PDF, 176KB)
Contains questions for local supporters to ask the pool provider before planning a Swim4Life visit. C4L072 07-10-11
Thumbnail for Swim4Life - top tips for pool providers leaflet Swim4Life - top tips for pool providers leaflet Leaflet (4pp) (PDF, 212KB)
Useful information for pool providers and ideas to help get families involved in Swim4Life. C4L071 07-10-11
Thumbnail for Swim4Life editorial for local supporters (short version) Swim4Life editorial for local supporters (short version) Editorial (1p) (DOC, 31.5KB)
Summary description for use in publications aimed at local supporters. 07-10-11
Thumbnail for Swim4Life editorial for local supporters (long version) Swim4Life editorial for local supporters (long version) Editorial (1p) (DOC, 32.5KB)
Summary description for use in publications aimed at local supporters. 07-10-11
Thumbnail for Swim4Life editorial for families (short version) Swim4Life editorial for families (short version) Editorial (1p) (DOC, 31.5KB)
Summary description for use in publications aimed at families. 07-10-11
Thumbnail for Swim4Life editorial for families (long version) Swim4Life editorial for families (long version) Editorial (1p) (DOC, 32.5KB)
Summary description for use in publications aimed at families. 07-10-11
Thumbnail for Swim4Life toolkit Swim4Life toolkit Toolkit (ZIP, 1.88MB)
Containings supporter's guide, games leaflet, top tips for supporters and pool providers, and editorial. 07-10-11

Create your own resources

If you'd like to create your own Swim4Liferesources just register as a local supporter and you'll be sent a link to the brand assets and guidelines. In addition, our friends at Make Sport Fun have created a brilliant tool which allows you to design your own Change4Life posters.
Go to the Change4Life poster design tool

Adapting resources or printing large volumes

To adapt or print large numbers of any of the Change4Life resources, email us at c4lpartnerships@dh.gsi.gov.uk with your details and requirements and we’ll get back to you.

Find out about future plans

You can use the campaign resources for your own events, and / or coordinate your activities according to the campaign schedule to create more of a national movement.
See what's planned for the next few months

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