Next On The Agenda For Change4life
Change4Life, the lifestyle revolution launched earlier this year
to help combat childhood obesity, announces an exciting schedule of monthly
activities to encourage families and kids to eat well, move more, live longer
and above all, have fun!
Over the next few months, the following activities (and more) will be supported
by online tips, advice and useful toolkits for families and local community
groups. Simply search Change4Life online or call 0300 1234567 to find out
how families across the country can take part.
JUNE – With good weather beckoning and the
days getting longer, June’s the time to get the kids onto two wheels
to enjoy the great outdoors! Bike4Life coincides with Bike Week (13-21 June),
an excellent opportunity for the whole family to get out and about, explore
the local community and take part in some physical activity. With new research*
showing the cost of the school run setting parents back by almost £400
per school child per year, Bike4Life month is a good time to ditch the car
and take on the bike!
JULY – This month sees the launch of Swim4Life,
a great way for families to cool off and get active over the summer. Since
April, more than 200 local councils are offering free swimming for those
aged 16 and under as part of the Government’s £140 million free
swimming initiative - for more details, visit www.culture.gov.uk.
Finally, the AUTUMN will see the launch of more
fun and interactive activities such as Let’s Dance with Change4Life.
Watch this space to find out how kids can get involved with healthy recipe
ideas whilst donning their dancing shoes and taking part in some fancy foot
work!
With 9 out of 10 kids growing up with dangerous amounts of fat in their
bodies which could lead to life-threatening diseases like cancer, type 2
diabetes and heart disease, Change4Life takes action and helps encourage
lifestyles changes*** for a healthier nation.
For further information on Change4Life and the above activities please
contact: Claire McPhillips on 020 3003 6413
email: claire.mcphillips@freud.com OR
Jo Wheeler email: jo.wheeler@freud.com
Notes to Editors
*Change4Life research conducted by the Centre for Economics and Business
Research (cebr), 2008
**Survey findings from ‘How are the Kids?’ the largest ever
national healthy survey with over 260,000 responses, on behalf of Change4Life.
Surveys were distributed door drops to families with young children, national
press and magazine inserts, via the Fruit and Veg Scheme, via the Healthy
Start mailings, doctor’s surgeries and via the Change4Life website.
***Change4Life recommends eight lifestyle changes to help kids’ lead
healthier lives. These include watching how many snacks are eaten, preventing
kids sitting in-front of the TV, computer or video game for long periods
of time, eating five portions of fruit and veg per day, taking part in
at least 60 minutes of activity per day, eating the right sized portions
for your child’s body size, cutting back on fat, swapping sugary
foods, and regular meal times.
Change4Life is a national movement that has the
support from more than 14,000 grass roots organisations, charities, supermarkets
and commercial organisations to help encourage our kids to live healthier,
more active lives.
For further information on how to improve families’ activity levels
or nutritional intake simply search ‘Change4Life ‘online or
call 0300 1234567. Visitors will be able to find further advice and carry
out a postcode search to find local services such as cookery clubs, after-school
activities, sporting facilities and many more useful initiatives in their
local areas.