Our national partners

To be successful, Change4Life faces the challenge of getting families to change their lifestyles. We work with national partners, including commercial brands, government departments and NGOs, to reach far more people than we could alone. Many of these brands can talk to our audience in ways that we can’t - and we can use this to help influence people’s behaviour.

Swimming Teachers’ Association (STA)

The STA is pleased to support Change4Life, and continues to actively promote the benefits of the campaign to its 6,000 strong membership and national partners through its learn-to-swim and water-safety educational materials.

The association also works closely with its baby swimming sponsor, Huggies® Little Swimmers®, with the aim of encouraging parents to participate in its Swim4Life Challenge by taking their babies swimming. With the help of the STA’s trusted baby swimming experts, Huggies® Little Swimmers® has produced a handy step-by-step guide to give parents all the tools they need to take the plunge, and take the first steps towards a healthier lifestyle.

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