PepsiCo has supported Change4Life by launching a national advertising campaign in September 2009, designed to encourage parents to take their kids out to play more.
The campaign is branded Play4Life and global football icons Thierry Henry and Frank Lampard personalise and drive home the importance of the key message, 'active parents make active kids'.
Frank Lampard comments: 'You are never too young to get active and have fun. Once you have found what it is you love doing, the passion can stay with you for life. It’s about getting out there and discovering a sport or an activity you love and in doing so staying fit and healthy.'
The campaign was produced by PepsiCo in partnership with advertising agency AMV BBDO and media agency OMD.
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