LazyTown is supporting Change4Life in a joint campaign rolled out through Sure Start Centres, promoting activity and healthy diet for children aged two to five.
The campaign started in September 2011 and will run until July 2012. Co-branded materials will be distributed across three school terms each with a different theme to encourage the kids to eat healthily and get active.
LazyTown encourages kids to make healthier lifestyle choices through the TV show and products in the market.
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