Kellogg’s is supporting Change4Life by investing £100,000 a year for three years to develop and support breakfast clubs with its partner learning charity ContinYou. The programme aims to ensure that every child in the 500 most deprived areas in Britain has access to a breakfast club by 2011 and that all children in the UK have access to a breakfast club by 2013.
Kellogg’s is also supporting Swim4Life through the Kellogg’s Swim Active project, a three-year programme worth £240,000 a year to fund community-based swimming projects that will encourage reluctant swimmers to take up swimming.
Kellogg’s is working in partnership with the ASA and the government to complement and enhance the Free Swimming initiative in communities where people are at the greatest risk from inactivity. In October, Kellogg’s also awarded a Swim4Life family award at its Swimtastic awards ceremony.
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