Dole is supporting Change4Life by encouraging families to adopt a healthy lifestyle through combining a well balanced diet, including reaching your 5 A DAY, with plenty of exercise.
Dole, which has been producing quality fruit since 1901, is committed to sharing its knowledge of healthy eating. To help people get creative with fruit and give a little inspiration in the kitchen they are also supporting Cook4Life. A dedicated co-branded Change4Life website carries a number of delicious low fat, low calorie family recipes plus handy tips to get families using fruit in everyday cooking.
Dole has produced a number of colourful leaflets to highlight that in addition to fresh fruit, its range of canned and potted fruit in natural juices also count towards your 5 A DAY. These are distributed via in-store sampling events and consumer giveaways through the dedicated website.
National coverage and competitions in the press continue to carry strong messaging around the partnership and over 3,000 branded skipping ropes have been given away to consumers as part of the campaign in support of up and about.
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