Curves is supporting Change4Life through its women-only health and fitness clubs. Curves clubs are run by independent franchisees and are all members of the Fitness Industry Association (FIA).
As an organisation, Curves is passionate about strengthening women and facilitating behaviour change.
Curves is promoting the Change4Life messages around healthy eating and getting up and about via incentives and tailored support. Change4Life materials will be made available to all participants and within the clubs, links to the Change4Life website are included on the national UK Curves website and local club websites, and both new and existing members will be encouraged to register with Change4Life. Clubs will also seek to link with other local businesses in their community to widen audience participation.
Curves has also supported the FIA’s promotion of MoreActive4Life and will continue to support it in future.
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